Pop's grunge-girl Ravive has released a music video for her new single "Built To Be Sad," out NOW. Following the release of her debut EP "Trauma Response," the music video for "Built To Be Sad" represents how Ravive internalized learning about her mental health genetics. The video, which was filmed by Christian Lawrence, plays with dark colors and an emotive performance to express Ravive's feelings towards depression and anxiety. Turning her pain into art, she created her debut EP "Trauma Response" as a means of therapy.
Ravive is an anxious soul. She is emboldened, a breath of hot, desert air. An ethereal fusion of breathy pop and synthesized melancholia, Ravive is writing her own story of revitalization. After spending years touring nationally as the lead vocalist of an alt rock band, she is embracing evolution, eeriness, and reflection. Fueled by Diet Dr. Pepper and extensive therapy, Ravive’s experimental sonic blend is simply an audible showing of where she’s been.
Her debut EP “Trauma Response” is a sleek, autobiographical collection of dark pop confessionals. The EP’s lead single “Built To Be Sad” holds a staggering, sinister energy - yet the result is a vibrant alt demonstration that delivers steam. An experimental phantom for your ears, Ravive toys with her inner darkness to create a hypnotic, synthpop smoothie.
Music Video (19) Ravive - Built To Be Sad (official music video) - YouTube