Sheffield musician Ed Cosens has unveiled the video for his latest track ‘On The Run’, the fifth single to be released before the debut of his solo record Fortunes Favour, out April 9th 2021 via Distiller Records.

Filmed on a wet and windy morning at the stunning peak of Higger Tor in the Peak District National Park, Ed and film director Simon Whitehead have created a gorgeously cinematic visual accompaniment to the single, mirroring the lyrical themes that Ed describes as, “People thinking they know so much better than you, when in reality they’re clouded by their own inflated sense of self-importance. These people often make decisions that have consequential effects on everyone, and as a result you’re left on the run, not in defeat though, but in defiance and with a clear picture of how to turn defeat into victory. This gave rise to the idea of filming a pursuit across the epic landscape of the Peak District, which is so close to my home and heart.”

Using this opportunity to proudly showcase the breath-taking local British landscape, the filming trip also features some typical British climate “It was absolutely hammering it down with rain at one point, but getting soaked through was definitely worth it because the shots are amazing! We were up on the Tor at first light for filming, but were done by mid-morning, so I was back home in time to pick up with home schooling our 6 year old!”

With the release of Fortunes Favour fast approaching, Ed has also released the first episode of his interview series ‘Talking Ed’. The series sees Ed talk to local musical heroes and friends about growing up in the Sheffield music scene, hilarious anecdotes, and the unheard inspirations behind his solo album and some of the greatest Reverend & The Makers tracks.

A long-time lynchpin of the Sheffield music scene, best known as the guitarist and co-songwriter in Reverend & The Makers, Ed waited to make his solo debut until the time felt right. Only when his storytelling songs naturally found their own sound did he finally step from the shadows. “It’s only taken 10 years or so for me to find the confidence!” says the self-depreciating singer, who shared stages with Arctic Monkeys members Matt Helders and Alex Turner before the Makers took off.

‘If’, ‘The River’, ’Madeleine’, and now ‘Lovers Blues’ are tantalising glimpses of the established guitarist and first-time frontman’s majestic debut. Fortunes Favour casts a spell from the moment it opens; ten, timeless, strings-soaked songs are invitations to eavesdrop on life’s crossroads moments and the powerful emotions they evoke. Intimacy anchors expansive songs. Details are seductively spilled.

Both delving back decades through classic pop’s vaults and firmly fixed in the present, Fortunes Favour features languid guitars, brooding atmospherics and swooning strings. Ed’s sumptuous, soul-bearing vocals bewitch. His lyrics delve deep to capture complex emotions devoid of cliche.

Fortunes Favour took flight after Ed abandoned attempts to decide on a sound and instead let the songs lead the way. “After several attempts, it became the song that sent me in the right direction. With a lot of albums, it takes just one song to kick things off and If was that moment for me. It set out the stall for who I wanted to be as an artist with its strong sense of emotion and the journey that runs through it.”

Recorded at Giant Wafer Studios in Wales and produced by Ed and Dave Sanderson - aided in the recording room by Milburn’s Joe Carnall and The Crookes’ Adam Crofts – Fortunes Favour is a rare debut album made mid-career. It's a record which deals in real life, rather than dreams, on which Ed pours 20 years of songwriting experience into looking back, dwelling on the moments that mattered.

om the album ‘Fortunes Favour’ released April 9th 2021

Via Distiller Records

Album available to pre-order HERE

Music Video Ed Cosens - On The Run (Official Video) - YouTube

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