Next month, Georgia will release her dynamite third album Euphoric (due July 28th) and today, she shares the second single from the record, “Give It Up For Love”. Inspired by the film The Beach, and having previously worked with the legendary producer William Orbit, “Give It Up For Love” has a dreaminess to it that mirrors that era’s pop sensibility.
The song is a perfect reflection of Georgia’s own spiritual journey; exploding from the hazy, underwater production of the verse as she questions herself (“Now and then I get lost in dysphoria, I want your love but I’m worried it’s too much for ya”) into a vibrant and technicolour chorus, where we hear Georgia’s voice in total clarity, joyfully encapsulating the sound of her surrender: “Just when I thought I should give up / That’s the moment I found love”.
Watch the video for “Give It Up For Love” here.
Stream “Give It Up For Love” here
The video for “Give It Up For Love” is as colourful and vivid as the album, directed by Mathy & Fran, they add: “We wanted to explore the song’s themes of caution and bravery, through the act of diving. Abandoning stability to leap into the unknown, diving feels like both descending and soaring, and the perfect analogy for Give It Up For Love. Creating a feeling of infinite free-fall for the choruses, our goal was to show ‘giving up’ as something that leaves you weightless, rather than broken. The sunrise colour worlds are a nod to the Californian skies where Georgia recorded the track.”
Georgia recently shared her own remix of previous single “It’s Euphoric” featuring Years & Years’ Olly Alexander and has been busy performing at Radio 1 Big Weekend and Primavera Sound festivals.
- Stream “It’s Euphoric (Georgia Remix) feat. Years & Years” here.
- Stream the Mura Masa remix of “It’s Euphoric” here.
- Watch the video for “It’s Euphoric” here.
Watch Georgia’s whole set at Radio 1’s Big Weekend on BBC iPlayer here and “It’s Euphoric” is available to watch on YouTube here.
Euphoric was co-produced by Rostam (Haim, Clairo, Carly Rae Jepsen) and marks the first time Georgia has worked with another producer on her own material. It follows her club-coercing last record, the universally adored and critically acclaimed Seeking Thrills which well and truly cemented her as one of the UK’s premier producers and songwriters. Since then, Georgia has collaborated with the likes of Gorillaz, Shygirl, Baby Tate, Dan Carey and David Jackson, most recently writing on Shania Twain’s #1 album Queen Of Me.
Having written her last two albums within a three-metre radius of her bedroom, it was important for Georgia to find a new physical and emotional space in which to write and working with Rostam in LA was just that. A crucial part of the writing process for her was learning to relinquish control and Euphoric sees Georgia stepping out from behind the recording desk and establishing herself as a unique left-field pop artist.
Euphoric is available to pre-order on Georgia’s store-exclusive coloured vinyl (w/ mirrorboard sleeve), standard vinyl, cassette, CD and digitally. Pre-order: Georgia's store | Digital
Upcoming tour dates
- 29th June – 1st July - Provinssi Rocks, Seinäjok
- 21st July – Latitude Festival, Suffolk
- 23rd July – Bluedot festival, Macclesfield
- 27th July – Banquet @ Pryzm, Kingston – full band
- 28th July – Rough Trade West, London (matinee) - acoustic
- 28th July – Resident, Brighton - solo
- 29th July – Rough Trade Bristol, Bristol - solo
- 30st July – Rough Trade East, London - solo
- 1st August – Rough Trade Nottingham, Nottingham – solo
- 18-19th August – PSTEREO, Trondheim
- 26th August – Reading Festival, Reading
- 27th August – Leeds Festival, Leeds
- 22nd November – Room 2, Glasgow
- 24th November – District, Liverpool
- 25th November – Canvas, Manchester
- 26th November – Brudenell Social Club, Leeds
- 28th November – Clwb Ifor Bach, Cardiff
- 29th November – Thekla, Bristol
- 30th November – Colour Factory, London
- 2nd December – La Boule Noire, Paris
- 3rd December – AB Club, Brussels
- 4th December – Paradiso Tolhuistuin, Amsterdam
- 6th December – Frannz Club, Berlin