L.A based artist Matt Simons has a unique ability to reach a global audience, with an accessible sound that still feels personal to each of his fans worldwide. Following the success of his singles ‘Identity Crisis’ and ‘Better Tomorrow’ , a top 10 airplay hit in Germany, Simons returns with a brand new song exploring a fresh and modern approach to songwriting.
Teaming up again with ‘Better Tomorrow’ producer Hampus Lindvall (Zara Larsson, Icona Pop, Sigala and Linnea Sodahl), Self Control deals with the topic of willpower and self-sabotage. “Old habits die hard, back slides are inevitable. It begs the question, why do we continue to do things and spend time with people we know are bad for us?” asks Matt.
The colourful animated lyric video for Self Control was created by animator and illustrator Lars de Ruyter and Bart Remmers and is the perfect narration of the song. The video has an outspoken unique style; geometric visuals inspired by stained-glass windows, nature, architecture and the 'Klare Lijn' drawing style.
A story of humble beginnings, Simons grew up in Palo Alto, California as the grandson of two opera singers. He spent much of his early life studying jazz and classical music, playing the piano before switching to clarinet & guitar before crafting his own, melodic pop identity. It wasn’t long before he took steps to self-promote his releases online. To his surprise, his appealing pop sensibilities picked up an audience in The Netherlands, where his career started to really take off. A sync on a Dutch TV show and a string of tour dates, meant he had the perfect foundation to build a career overseas. Deepend’s remix of “Catch & Release” bubbled up organically and ended up to as one off 2016’s biggest hits, reaching Gold and Platinum status in a dozen territories and the top of the European Airplay chart. 2018’s ‘We Can Do Better’ and Open Up (2019) and Better Tomorrow (2020) following close behind, with success spreading even further.
Matt Simons - Self Control Matt Simons - Self Control - YouTube