London based alt-pop outfit, The King's Parade have returned with their latest feel good single How Long?' - out 28th August, it's the second track to drop from their up-coming debut album, and follows first track 'Mario'. Early support for How Long?' has come from Tom Robinson at BBC 6 Music, who described it as “an incredibly accomplished sound worthy of a far wider audience”.

Lyrically, How Long?' continues where...

Critically acclaimed London four-piece The King’s Parade have released their new single, ‘Mistakes’, ahead of their headline tour of the UK and Europe next month. The band have also announced the release of their new EP, Mad, out April 5th.

The single premiered with Clash, who called it “a tale of hindsight, nailed on to the sheer energy of The King’s Parade but refined to a...

Critically acclaimed London four-piece The King’s Parade have released their brand new single ‘Mad’. To mark the release the band have announced a headline tour across the UK and Europe in April. Tickets are available now via thekingsparade.com

‘Mad’ finds The King’s Parade delivering a deep song addressing human consciousness. The song flits between smooth and gritty vocals, driven by a captivating percussive sound that builds towards a huge anthemic...

“The sentiment is worthy of praise. So too is the track. With a belting chorus and intelligent lyrics, ‘Woman’ is a rich slice of alt-soul.” - Mahogany

Highly acclaimed London quartet The King’s Parade have revealed the video for their latest single ‘Woman’, which takes aim at the issues of gender inequality prevalent in today’s society.

The video premiered with Happy Magazine who said, “’Woman’ is...

The King’s Parade have today released their brand new single ‘Woman’. The song sees the highly acclaimed London quartet addressing the issues of gender imbalance which are witnessed on a daily basis in society. ‘Woman’ premiered with Mahogany who said, “The sentiment is worthy of praise. So too is the track. With a belting chorus and intelligent lyrics, Woman is a rich slice of alt-soul .”...