The Pretenders have revealed their brand-new single Didn’t Want To Be This Lonely and its accompanying video, following a radio premiere on Zoe Ball’s BBC Radio 2 Breakfast show.

The latest in an increasingly impressive series of videos featuring Hynde and made entirely during lockdown, the video was produced and directed by longtime collaborator John Minton. John has worked with the likes of Noel Gallagher, Portishead and Savages previously and has made all the videos for this Pretenders album campaign.

Hate For Sale, The Pretenders’ eleventh studio album, was produced by the revered Stephen Street (The Smiths, Blur). It is the first album to be recorded with the now long-standing touring line-up of the group and the first to be written collaboratively by Chrissie Hynde and electrifyingly dynamic guitarist James Walbourne. Pre-order the album here.

The Pretenders most recent album, 2016’s Alone was a critical success and a welcome return for the line-up, coming eight years after 2008’s Break Up The Concrete. The band supported Fleetwood Mac on their UK stadium tour in June 2019, which included two shows at Wembley Stadium.

Watch the video here.

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