The Pro League presents today, on the eve of the long-awaited 2020-2021 season, its renewed sound identity. The highlight is the new anthem made by none other than Soulwax.
The new sound identity that the Pro League unveils today is the final piece of the renewed brand identity of the Pro League and its competitions. Together with Eleven Sports, sound agency Sonhouse and Soulwax a daring and conscious choice was made, away from the traditional orchestral sports hymns, towards a contemporary sound. The sound identity was created by Soulwax and Sonhouse around edited football sounds and fan chants, which give the anthem and the sound clips a connecting and dynamic sound.
"Together with the new brand identity, the new anthem symbolizes the story the Pro League is writing with Eleven Sports. The sound labs at Sonhouse revealed the shared vision even better. For the Fans, Closer to Football. The fact that a world-famous band wanted to contribute to this story made it even more exciting and challenging. The result represents what we want to stand for: innovative, away from traditional paths, but widely accessible and connecting. Together with the supporters and fans, we are looking forward hearing the anthem for the first time before the match, says Leander Monbaliu, Chief Business Officer of the Pro League".
"As the new rights holder of the Pro League competitions, we we want to innovate the football experience," said Guillaume Collard, Managing Director of Eleven Sports. “By the Fans, For the Fans is not only our baseline, it is also an absolute priority. The new anthem fits in perfectly here. New visual stimuli, new auditory stimuli, modern and dynamic, should take the fans to an even stronger experience of football, even if they are not in the stadium. Together with the Pro League, we have chosen the perfect ambassador with Soulwax. Belgian, contemporary and unique, and real football freaks. We are therefore very proud to be able to present the new anthem to the fans in the opening weekend of the new competition. ”