Pure Imagination is a festival of music, wonder and breathtaking beauty.

Los Angeles, CA (February 22, 2024) – Pure Imagination Festival, the celebrated music and arts event, announces exciting additions to its lineup for the upcoming 2024 edition. Grammy-winning Chicano rock group Ozomatli, soulful R&B artist Durand Jones, and Billboard-charting guitarist Slim Gambill of Lady A will join an already stellar roster of performers, including The Flaming Lips, Michael Franti, Sylvan Esso, Tanya Tucker, and The Pharcyde.

Set against the breathtaking backdrop of Prescott National Forest, Pure Imagination Festival returns to Watson Lake in Prescott, AZ on May 17th and 18th, 2024, promising two days of music, wonder, and unforgettable experiences.

Tickets for the festival are available for purchase here. Early Bird Pricing ends on Monday March 4th at 11:59pm.

Featuring an impressive array of talent, this year's lineup showcases Grammy winners, indie darlings, hip-hop legends, and rising stars. Alongside headliners such as The Flaming Lips, Michael Franti and Spearhead, Sylvan Esso, Tanya Tucker, and The Pharcyde, attendees can look forward to dynamic performances from Danielle Ponder, The National Parks, Sarah Shook & The Disarmers, and more.

Pure Imagination 2024 Line-Up

Friday, May 17th

Michael Franti & Spearhead
Ponderosa Grove
Slim Gambill

Saturday, May 18th
The Flaming Lips
Sylvan Esso
Tanya Tucker
The Pharcyde
Durand Jones
Danielle Ponder
The National Parks
Sarah Shook & The Disarmers
The Irie
Brian Chartrand

Situated just an hour and a half away from both Phoenix and Flagstaff, Prescott offers old-west vibes within the breathtaking Prescott National Forest. Festival-goers can enjoy scenic hiking trails, on-site kayaking from Prescott Outdoors, wellness activities including yoga and breathwork, and onsite shopping presented by Prescott Night Market, featuring artisan vendors and a diverse range of food trucks.

Pure Imagination Festival is committed to being a family-friendly, environmentally-conscious event, offering free entry for children aged 10 and under when accompanied by a ticketed adult. The festival has become renowned for its stunning visuals and all-day performances by cirque-style artists, aerialists, stilt-walkers, fire-eaters, dance troupes, and more. Attendees can plan their visit seamlessly by purchasing a parking pass in advance or utilizing the festival's free shuttle service.

Pure Imagination Festival eagerly anticipates welcoming music lovers from near and far to experience the magic of live music and community in the picturesque setting of Prescott, AZ. Watson Lake Park has been dubbed “the Redrocks of Arizona” for its immense natural beauty of the Granite Dells and big beautiful skies.

For more information about Pure Imagination Festival and to purchase tickets, visit here.


Pure Imagination saw its inaugural festival in 2022, where the stage was graced by folk rock band Dawes, hip hop icon Talib Kweli, three time Grammy winner Fantastic Negrito, Nikki Lane, Rising Appalachia, Phantom Planet, Katie Pruitt and more. In 2023, the festival boasted performances from reggae royalty Ziggy Marley, acclaimed singer-songwriter Lucinda Williams, Los Lobos, Capital Cities, Allison Russell, southern rap group Nappy Roots, Dirtwire and others. These eclectic line-ups brought thousands of music fans to the field to enjoy Prescott's always perfect weather with a day packed with performances by aerial artists, performance groups, jugglers, art cars and plenty of revelry for everyone. Many of the same experiences are returning to the festival grounds this year.

The festival has been the work of Candace Devine, frontwoman of Ponderosa Grove and CEO of Further West, the company that produces Pure Imagination Festival. Devine started the festival out as part of a desire to see Prescott rise as an epicenter for arts, culture and music in the Southwest. The town itself is surrounded by the Prescott National Forest which offers 1.25 million acres of natural, rugged beauty and is a top destination for mountain biking, hiking and bouldering.

I am so excited for this year's festival! Pure Imagination has truly become a movement of wonder and joy in our community and it feels more important than ever. In this time when the world feels a little off course, nothing brings a warmer feeling to my heart than knowing we are just a few months away from experiencing true human connection to each other, our beautiful landscape, and a greater communal kindness that comes through all of us from live music,” said Devine.

She continues, “I can't wait to see this year's lineup on our stages along with the addition of the Friday night kick-off concert. What's better than the most magical festival experience? More of it! I am so looking forward to seeing faces that I have seen the last couple years return, and seeing the many new faces that have heard about us and are joining in to add to the magic. It's our festival family that really makes Pure Imagination as special as it is.”

The festival will donate a portion of its proceeds to: Flying Horse Foundation, an organization that is dedicated to supporting arts and music in multicultural spaces. Flying Horse Foundation is a registered 501(c)(3).

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