PAVIC have unveiled the official video for the title track of their upcoming album "Live To Thrive", set for release on January 16th, 2026.
The song offers a new glimpse into the record’s vibrant blend of modern hard rock vitality and melodic depth. The song encapsulates the album’s core identity, combining muscular contemporary metal elements with the uplifting drive of classic rock, and visually amplifies the band’s message of resilience and forward momentum. With dynamic performances, infectious hooks, and a production that mirrors the album’s bold spirit, the "Live To Thrive" video sets the tone for what promises to be PAVIC’s most empowering and energizing release to date.
- Video YouTube: https://youtu.be/0tonHORqqf0
- Stream: https://li.sten.to/pavic-live-to-thrive-single
- Album preorder: https://markopavic.bandcamp.com/album/live-to-thrive
The band comments:
“‘Live to Thrive’ is a raw reflection on the chaos of our times and the will to rise above it. A declaration of resilience and clarity, built on emotional depth and strength. It captures the instinct to keep fighting and to stand tall in the storm because we all live to thrive, not just to survive.”
Formed in Rome, Italy, and led by guitarist and founder Marko Pavic, the band has built a solid reputation for crafting songs that balance emotion, precision, and raw power. Across its tracks, "Live To Thrive" highlights the group’s evolution — from passionate storytelling to intricate musicianship — while keeping its roots firmly grounded in hard rock tradition. The album’s sound is bold and uplifting, channeling the strength to overcome adversity and celebrate resilience. With this release, PAVIC reaffirm their place among Europe’s most compelling hard rock acts, offering an album that bridges intensity and hope, proving that true rock thrives when passion meets purpose.