MIND ENTERPRISES is a name that’s fast becoming synonymous with playful, eclectic dance releases paired with a striking, vintage aesthetic. Today, the Italian DJ and producer launches his latest single ‘Ballare’ - a modern-come-retro groove-fuelled, disco-driven production.
Speaking on the track, Andrea aka Mind Enterprises says: ‘Ballare’ was an attempt to create some sort of contemporary version of ESG’s classic tune ‘Dance’. As always with these cases I end up with something that sounds nothing like the original but at least I kept the title ‘Ballare’. That means ‘Dance’ in Italian”
‘Ballare’ follows the 2018 single releases ‘Gemini’ and ‘S.H.A.K.E’. The latter which saw Tirone adopt a Bill Gates meets Tony Montana character in the accompanying video . The vibrant video saw support from titles including NOTION, Dancing Astronaut and Spindle Magazine.
Following his journey into uncharted afro-disco territories with his 2016 albumIdealist, Mind Enterprises returned with addictive italo-disco 2017 release ‘Idol’. As well as being named on ShortList’s ‘50 Greatest Songs of 2017’, the release received support from a wealth of titles including Mixmag, DUMMY, The Ransom Note and PHOENIX Mag. While Tirone might seem to have found inspiration through his national heritage, his geographical journey tells a fuller story. Having fled his hometown of Turin in 2011, Tirone lived in East London for 6 years before recently relocating to the tropical island of Gran Canaria - "the southest place in Europe", as he puts it.
"I took a map and looked for the most laidback life and sunny place in Europe. Perhaps I'm overreacting to London?"
However, location only tells part of the story - as the name suggests Mind Enterprises has always been about Tirone tapping his own imagination, taking inspiration from a host of eclectic means.