Linecheck, the global forward thinking annual music conference and festival announces Germany as guest country for its 2021 edition, which will take place from 23 to 25 November 2021 at Milan's hybrid center for culture and creativity BASE (Italy). Tickets on sale now from WWW.LINECHECK.IT.

Acting as a catalyst for change in the music ecosystem, at its seventh edition, the Milan based event has grown to become one of Europe's best city festivals and new music economy conferences. Welcoming each year a guest country to showcase its musical wares, 2021 will be no exception, with Germany becoming the lead international partner for this year’s edition. Linecheck 2021 will explore new music trends and economics, as well as highlighting the diversity of musical talent in Germany, in collaboration with the German Consulate General Milan, Germany’s funding and music export office Initiative Musik, Goethe-Institut Milan and AHK Italien (German-Italian Chamber of Commerce).

Linecheck will feature panel discussions with German music industry executives, over thirty delegates will join the previously announced speakers to explore - through this year’s main them #Reverse - the present and future of the music industry, its trends and economics with a view to push collective innovation outside the conventional framework.

The confirmed German delegation will include, in alphabetical order: Aida Baghernejad (Journalist and freelance researcher), Anton Teichmann (Co-founder, A-Okay Management), Francis Gay (Head of Music, WDR Cosmo), Horst Weidenmüller (CEO, !K7 Music), Ilana Goldstoff (Sync & Licensing Manager Central Europe, Deutsche Grammophon), Marie Fol (Project Manager, Keychange), Odile Limpach (Co-founder, Spielfabrique), Simone Dudt (Secretary General, European Music Council), Simone Lippold (Head of Innovation Development, Börsenverein Group), Stefan Reichmann (Founder, Haldern Pop, Germany and Kaltern Pop, Italy).


Alongside the German delegation, Linecheck announces the second wave of speakers, which include in alphabetical order: Andrea Rosi (CEO and President, Sonymusic Entertainment Italy), Carlos Solana (Digital Business & Innovation Lead, Mediapro, Spain), David McGinnis (Managing Director, Mute Song, UK), Elise Phamgia (General Coordinator, Liveurope, Belgium), Francesca Trainini (Chair at Impala, Vice President at PMI, MD at peermusic Italy, VP of the Italian Music Publishing Association), Gerrit Kerremans (Head of Music, VRT, Belgio), Helienne Lindvall (Board Director at The Ivors Academy and Board Director at BASCA, the British Academy of Songwriters, Composers and Authors, UK), Lauent Marceau (Head of Eurosonic, EBU, France), Matthew Rankin (Manager, Nonesuch Records, UK), Melissa Mongiat (Co-founder, Daily tous les jours, Canada), Steve Mayall (Managing Director and Co-founder, Music Ally, UK), William Larnach-Jones (MD and Head of Bookings, Iceland Airwaves, Iceland).

The music meeting and festival, which addresses the theme of music today and tomorrow, it’s a celebration of talent, creativity and new ideas. Offering three packed days, with a program that showcases international diversity across 60 events, including panels, workshops during the day, with over 250 industry speakers and with a genre-blurring mix of over 30 artists from different countries showcasing during the night. Linecheck is the ultimate meeting place between professionals and enthusiasts of the music sector, an incubator for dialogues between music, creative, technology and cultural industries, bridging the gaps between Italy, other European countries, the UK and the rest of the world. Alongside panels and networking sessions focused on this year’s guest country, Germany, Linecheck new integrated hybrid format, will combine an in-person conference and festival experience at BASE in Milan (Italy), as well as a virtual component through live streaming content accessible from Linecheck’s website WWW.LINECHECK.IT, and live showcases screened in real time across three German cities: Berlin, Hamburg and Haldern.

A #Reverse innovation will also be at the centre of the music showcase, with newly confirmed German artists including: Berlin based DIY Pop and R&B singer and songwriter DENA - selected by Keychange development program, while Warm Graves will perform from Berlin to present their upcoming single, out in November and taken from their upcoming album due in 2022, and German-Italian rapper Pufuleti, will perform from Hamburg on the opening night.

Linecheck's main partners include JUMP - European Music Market Accelerator, the project supported by the Creative Europe Programme of the European Commission, JUMP provides a framework for music professionals to develop innovative business models. It aims to help the music sector adapt to the recent market transformations, while encouraging it to work on a transnational level. JUMP will end at Linecheck 2021. The intersecting project creativeSHIFT, which fosters the relationships between the music industry and the other creative and cultural industries, as well as the ETEP - European Talent Exchange Program and INES - Innovation Network Of European Showcases networks.

Linecheck is also part of the global Keychange network, a movement for gender equality in the music industry, funded by Creative Europe, which aims to fully reconstruct the music industry to support women and gender minorities, to which the music conference adheres, with the goal of a gender balanced line-up.

Linecheck will once again be the main content partner of Milano Music Week. Scheduled from 22nd to 28th November 2021, the annual festival dedicated to music and its key figures, and promoted by The Municipality of Milan – Department of Culture, SIAE (Italian Society of Authors and Publishers) FIMI (Federation of the Italian Music Industry), NUOVOIMAIE (New Mutualist Institute for Performing Artists) and Assomusica (Association of live music shows producers and organizers), will see - through an hybrid format of live and streamed events - top industry players coming together to look at the future and discuss plans to help the music industry return to growth.

Linecheck is produced by Music Innovation Hub, the first social enterprise in Italy dedicated to music. It promotes training, incubation, acceleration and networking programs internationally such as Music Tech Europe, CreativeShift, and JUMP.

Linecheck delegates and music fans will be able to choose between different types of tickets, available from WWW.LINECHECK.IT

Full Pass Meeting + Festival
• Ticket: 95 €

• E-ticket: 40 €

Digital Evening Festival
• Streaming ticket: 15 €

Digital Daily Ticket Meeting + Festival
• E-ticket: 15 €

Digital Daily Ticket Festival
• E-ticket: 6,50 €

More Info on Music Innovation Hub
MIH carries out innovative and socially responsible projects within the music sector. Born in Milan in 2018, it is the first social enterprise in Italy dedicated to music. Owned by Giordano dell'Amore Social Venture Foundation - a social impact investment fund by Cariplo Foundation - by OxA srl and by Music Management Club . It develops solutions to support the growth of the music industry and its stakeholders and guides companies towards a more sustainable future through music projects. It promotes training, incubation, acceleration and networking programs internationally such as Music Tech Europe, CreativeShift, and JUMP. It also creates charity projects such as Scena Unita and Covid-19 - Let's Support Music in response to the public health system crisis and in support of the entertainment workers. It produces formats and events, including Heroes, the first major hybrid concert in the history of Italian music and Linecheck, the most important international networking events in the Italian music industry. He created and manages the musicROOMS of BASE Milano, a multipurpose meeting point for professionals in the music sector. MIH looks to Music as a driver of social innovation: Music is Social Change.

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