Today, multi-Platinum and chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv releases his sophomore album All 4 Nothing, available everywhere now via Virgin Music Label and Artist Services. Along with the album, his new video for Stranger, directed by Hannah Lux Davis, is out now. The album was executive produced by Lauv and John Cunningham and features 13 of the artist’s most personal tracks to date.
On his album, All 4 Nothing, he expands his signature sound like never before. Lauv found himself letting go of control to shift his focus to storytelling. He says, “When I started this album, I was going through a big existential crisis, questioning everything I had and why I had it. For a long time, I thought my identity was being in-control of the creative process. But my identity is just me, and I let myself go free. My album ‘All 4 Nothing’ curates an energy of openness, wonder, and excitement, but also vulnerability and realness. I hope it opens up a vortex to something you haven’t felt in a while—a place where you can build yourself up from.”
Lauv’s approach to songwriting shifted as well, with him sharing, “I experimented with my approach. Rather than write a song and record it, I would get up on the mic and start freestyling my lyrics. Approaching the creative process that way gave me no time to think about what I was doing or saying–I was just singing what I was feeling in real time, and the lyrics on this album feel more raw and unfiltered because of that.”
Singles Kids Are Born Stars, All 4 Nothing (I’m So In Love), and 26 received praise from outlets such as Rolling Stone, UPROXX, MTV, and V Magazine with Billboard calling him “one of pop’s premier songwriters.” After amassing 11 billion streams, this new chapter of Lauv is sonically the most challenging and exciting yet.
About Lauv
For as much as he’s known for intriguing and inventive soundscapes, multi-Platinum chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv asserts himself as a storyteller, first and foremost. His stories continue to enchant audiences everywhere by converting the magic around him into generational anthems. Starting his artist career in 2015, Lauv introduced himself with viral sensation The Other, he landed a global smash in the form of I Like Me Better. It tallied over 2 billion streams, while reaching Top 10 chart positioning at Top 40 radio and Top 5 chart positioning at Hot AC radio in the US, went sextuple-Platinum in the US and Platinum in twelve other countries. He served up Gold-selling 2018 playlist I Met You When I Was 18 and Gold-selling 2020 debut album ~how i’m feeling~ along with a procession of hits, including the Platinum hit I’m So Tired with Troye Sivan as well as Gold-certified singles There’s No Way [feat. Julia Michaels] and Fuck, I’m Lonely [feat. Anne-Marie]. In between selling out headline tours and supporting Ed Sheeran in stadiums, he performed on The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel LIVE!, The Late Late Show with James Corden, and more.