“I’ve had a clear idea about this album title from the moment we saw ‘Mi Gente’ start to connect with audiences around the world, wanting to create more tracks that fused global beats & rhythms with a combination of old-school and refined reggaeton in order to create a sound all people could vibe with. That feeling of connecting with the sound of our culture, then opens the door for more people to understand what we have to say withour language” – J BALVIN
"He's on a mission to globalize reggaeton... Balvin is the most popular reggaeton singer in Colombia – and one of the most popular artists in the world...
With Vibras, Balvin hopes to break Spanish-language music further out of its segregated status... he wants Americans to try singing along in Spanish, too.
If cultural empowerment and exchange is a mission Beyoncé is down with - then it's on the rest of us to catch up...the new album is suffused with electronica, hip-hop, dancehall and calypso sounds, serving both [producer Sky's] eccentric visions and Balvin's agenda of building pan-Latin solidarity. In short, the album is a growth spurt and no Balvin record, nor any reggaeton record, has sounded as strikingly fluid as Vibras." – ROLLING STONE
Hailing from Medellín, Colombia, José Álvaro Osorio Balvin - better known to a legion of global fans as multiple Latin Grammy winner J BALVIN - has been praised by Billboard as “the biggest breakout act Latin music has seen in many years.” With a distinctive style all his own, that pays reverence to the first-wave of Reggaeton stars from Puerto Rico, but fused with additional Colombian and mainstream hip-hop rhythms, more seductive than boastful lyrics, and a strong passion for fashion, J Balvin has become the undeniable leader of a second-generation Reggaeton revolution propelling an Urban sound back to The forefront of Latin music worldwide.
Between his game-changing major-label debut album LA FAMILA, multiplatinum successor ENERGIA (The #1 Latin album of 2016) and recent landmark singles such as Mi Gente, and Machika, J Balvin has quickly notched nine #1 Latin singles, Over 50 million social media followers, and nearly TEN BILLION Total YouTube Views.
Balvin was the first Latin artist to reach #1 globally on Deezer, likewise recently reached #1 on the YouTube music artist chart, is currently the #2 Spotify artist in the world behind only Drake, and is the only Latin artist included in Rolling Stone’s recent spotlight of the “New Classics” – “20 creative visionaries… who refuse to be contained by the rules of the past as they define the territory of the future.”
With his distinctive style and chart success, J Balvin has also become one of Latin music’s most in-demand collaborators, having now worked with artists, such as Beyoncé, Justin Bieber, Cardi B, Liam Payne, Nicky Jam, Pharrell Williams, Ariana Grande, Major Lazer, Poo Bear,Juanes, Daddy Yankee, Camilla Cabelo, and more.