LA’s mood-boosting producer informal. sweeps in on November 7th with his new single, “nohardfeelings,” a deceptively upbeat house track surfacing as the second release from Insomniac’s recently launched GOTTA MOVE label.
Praised for being the life of the party, informal.’s take on house music ultimately always ends up feeling like a good hang—providing the kind of soul-healing treatment that only therapy can offer. For his new single, “nohardfeelings,” the fun-loving phenom is shown dealing with heartbreak in the only manner he knows: smothering negativity with his sweet, buoyant bliss. The brooding vocal hooks are ripe with despair, as the high-pitched falsetto ruminates over a washed-up love. Meanwhile, shuffling drums drive the piece into a fast-paced, euphoric groove dotted by distorted lo-fi chords, sweeping harp embellishments, moody piano keys, and low-passed brass notes. Heartbreak never sounded so good.
Speaking on his creative process, informal. shares, “I guess I just can’t help but make everything a bright, upbeat, bouncy tune, even when the lyrics are so heart-wrenching and full of emotion. The contrast of the driving bass, four-on-the-floor drums, and gritty synth chords, up against the very soulful and emotional vocals, makes for such an interesting and dynamic combo. You don’t know whether to dance or cry—maybe both are the answer.”
Based in Los Angeles, informal. is a buzzing artist whose unwavering optimism has allowed him to claim prime real estate at the forefront of a new wave of house music. Inexplicably upbeat and a catalyst for merrymaking, his catalog is only concerned with keeping the vibrations at an all-time high. The infectiousness of his tracks translate perfectly over to his performance, which has led him to host headline shows at Elsewhere Brooklyn and Tell Somebody LA. He’s also been making the rounds at choice festivals including Worlds Away, Wonderfront, and Showcation, as well as being called upon for tour support by industry leaders Audien, Two Friends, and Phantoms. He’s now gearing up to share the stage with British sensation TroyBoi to close out the year, with an upcoming set at White Rabbit's NYE show in Seattle.
Finding a way to turn pain into pleasure, “nohardfeelings” captures everything that has made informal. one to watch: good vibes and contagious energy that comes across so casual.
informal.’s new single “nohardfeelings” is available on all platforms via GOTTA MOVE.