The single serves as the soundtrack for the new biggest year-end campaign in the Netherlands, for the Dutch State Lottery, airing next week.
Irish singer-songwriter Gavin James has unveiled his latest single, Once In A Lifetime. The track features in the Dutch State Lottery’s New Year’s Eve commercial, set to premiere next week.
"Once In A Lifetime is about meeting someone who changes your life for the better,” Gavin explains. “A best friend, a partner, or even a neighbor who makes everything feel effortless. It’s for anyone who feels alone and needs a reminder that there’s always someone out there to brighten their world. The first time I played it for my mom, she loved it instantly. That’s when I knew it had that universal magic – a song that just connects".
The New Year’s Eve commercial, featuring the theme “Share a Little Happiness with Each Other,” highlights the friendship between a young man and his elderly neighbor, with Once In A Lifetime as its soundtrack.
Gavin James rose to fame in 2015 with his debut album Bitter Pill, featuring hits like The Book Of Love and Nervous. In 2024, he toured across the world.
Most recently, he’ll be celebrating the 10 year anniversary of Gavin James at the Live At Whelans in his hometown Dublin, the birthplace of ‘Book of Love’.