Sheffield musician Ed Cosens has released the video for new single ‘Madeleine’, alongside the announcement of his mid-career, debut solo album’s release date being pushed back to April 9th 2021.

Following on from previous releases ‘If’, and ‘The River’, the new video is part 3 of the short film Ed has created for ‘Fortunes Favour’, in collaboration with Manchester production studio Flat Cats Films. The video for ‘Madeleine’ continues to follow our protagonists’ love story, as their performances take on a deeper interpretation of the lyrical content about the passions of unchecked love; “Deep down, you know you’re going to get hurt but desire can be a powerful drug” says Ed. “When mixed with someone who knows they’re in control, it can be potent. The more you come back to taste this heady combination, the more you find yourself pulled under their spell and perhaps, the more you don’t care”.

Whilst unforeseen circumstances have led to the delay in the release of ‘Fortunes Favour’, Ed has assured eager fans that there will be more content before the record’s release: “I’m sorry to make you all wait a little longer to hear the record, but with the extra time now until the release it’s given me the opportunity to release more material and a few other lovely surprises. All pre-orders thus far are unaffected of course and appreciating the absurdity of the world at the moment I hope you all understand!”

A long-time lynchpin of the Sheffield music scene, best known as the guitarist and co-songwriter in Reverend & The Makers, Ed waited to make his solo debut until the time felt right. Only when his storytelling songs naturally found their own sound did he finally step from the shadows. “It’s only taken 10 years or so for me to find the confidence!” says the self-depreciating singer, who shared stages with Arctic Monkeys members Matt Helders and Alex Turner before the Makers took off.

‘If’, ‘The River’ and ’Madeleine’ are tantalising glimpses of the established guitarist and first-time frontman’s majestic debut. Fortunes Favour casts a spell from the moment it opens; ten, timeless, strings-soaked songs are invitations to eavesdrop on life’s crossroads moments and the powerful emotions they evoke. Intimacy anchors expansive songs. Details are seductively spilled.

Both delving back decades through classic pop’s vaults and firmly fixed in the present, Fortunes Favour features languid guitars, brooding atmospherics and swooning strings. Ed’s sumptuous, soul-bearing vocals bewitch. His lyrics delve deep to capture complex emotions devoid of cliche.

Fortunes Favour took flight after Ed abandoned attempts to decide on a sound and instead let the songs lead the way. “After several attempts, it became the song that sent me in the right direction. With a lot of albums, it takes just one song to kick things off and If was that moment for me. It set out the stall for who I wanted to be as an artist with its strong sense of emotion and the journey that runs through it.”

Recorded at Giant Wafer Studios in Wales and produced by Ed and Dave Sanderson - aided in the recording room by Milburn’s Joe Carnall and The Crookes’ Adam Crofts – Fortunes Favour is a rare debut album made mid-career. It's a record which deals in real life, rather than dreams, on which Ed pours 20 years of songwriting experience into looking back, dwelling on the moments that mattered.

WATCH THE VIDEO VIA YOUTUBE

From the album ‘Fortunes Favour’ released April 9th 2021

Album available to pre-order HERE

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