Craig David today joins forces with pop powerhouse MNEK on new single ‘Who You Are’ as well as announcing his brand new album titled ‘22’, available for pre-order now (insert link).‘Who You Are’ is the first single from the album and cocoons an emotive yet uplifting pop lyric about being present in a pristine UK garage casing courtesy of producer Digital Farm Animals. The single is available to stream and listen to now via BMG and also on limited edition signed CD.
Across his 22 year career, he's collaborated with everyone from Sting to Kano to Diplo to KSI, while also becoming one of the biggest DJs in Ibiza via his TS5 soundsystem. Award-wise we're talking 14 Brit Award nominations, two Grammy nominations, four MOBO awards and three Ivor Novellos honouring his songwriting.
It's impressive, sure, but that's the past. It's ephemera. “I always feel like you need to be more real-time and present in the now,” Craig confirms. That present involves this glorious, MNEK-assisted lead single ‘Who You Are’.
Like all Craig David classics it feels both box fresh and warmly nostalgic. “It will live in the world this song,” Craig says. “It feels so authentic, it has intention. Put on ‘Who You Are’ to try and talk to someone that needs help.”
A genre defying career spanning over two decades, ‘Who You Are’ exemplifies Craig’s versatility and range. Sonically the new track encompasses both an ethereal strings led sound which is juxtaposed by a progressive garage beat all seamlessly brought together by the standout soulful vocals which both artists have become synonymous for.
With authentic collaboration at the heart of both of their music, coming together on this track has been a long time in the making for Craig and MNEK. Both artists are critically acclaimed and highly sought after mainstays in British music, collectively working with the likes of Sting, AJ Tracey, Ella Mai, Dua Lipa, Madonna, Beyonce and more cementing their status as two of the industry’s most well regarded singers, writers and producers.
Check the single out HERE.