A brand new release from Loaded Records, Those Were The Days is the new single from an upcoming artist album by R Plus coming later this year. Filmed in Barcelona, the video was directed by Charlie Reader and transports the viewer back to a suitably euphoric ‘90s summer’s eve.

With its hypnotic and delicate vocals, Those Were The Days surreptitiously sucks the listener in with a woozy, climbing pulsing beat. An evocative tune that perfectly captures the heat of summers past, the single follows the album’s first taster, Summer Dress, which is already lighting up the summer’s chilled out playlists in the Balearics and beyond.

Says director Charlie Reader of the video, “For me, Those Were The Days feels like a very personal reflection on a very specific chapter of life. Perhaps even a specific moment in life. Joyful and oneiric but also laced with sorrow somewhere in its depths. It conjures up that familiar wave of emotion, nostalgia, and euphoria. That happy/sad feeling of youth gone by, but youth spent well.

With the video, I wanted to tap into that nostalgia, but nostalgia alone wasn’t enough. I want people to actually care about the character - feel his emotional journey and empathize with what’s going on behind his eyes. I felt the best way to do that was to shoot this as one uninterrupted cut, locked to his face for the entirety of the film. The build and progression of the track worked well with this visual concept - the slow build and mellow drop that allows for continuation rather than disruption. I hope that the film will stir a knowing smile for everyone that watches and remembers that feeling.”

Watch this space for more about the album from which Those Were The Days is taken, to be revealed in the coming weeks.

Krijg het laatste FrontView Magazine nieuws in je Facebook nieuwsoverzicht:

More info
More about