photo by Paige MacDonald

Hood River, Oregon’s alt-pop pride and joy flor, today release the official video for “Same Color as the Sun.” Created by A Betawave Media Production, the video is an honest look into the band in a more simplified setting than catching them firing on all cylinders on tour. The video was recorded in the same studio that the band initially recorded the track in — Watch.

flor closed out 2023 releasing “Same Color as the Sun”, quickly seeing it praised by Rolling Stone and Ones to Watch. Soon after, the single began taking off at Triple A radio, with early support at at 91x, KVYN, WWCD, WERS, KLRR, KQCJ, KROQ, KITS, WAQX, WNRN, Sirius XM/Spectrum.

Gently rising from a vulnerable, celestial place, the track saw the band in a state of creative refresh, as they learned to no longer fear the intimacy of sharing their art with the world. The song is about learning to love again, in a way that’s so fresh and new, it feels previously untapped. This sentiment is mirrored in the way that flor is feeling newfound freedom as a band, in charge of every aspect of their process

Also at the end of last year, flor joined their friends in The Maine for a massive North American tour, selling out almost every single date. Next Friday the 23rd, flor will continue to ride their current wave of inspiration with the release of “Warm Blood pt 2,” with lots of new content to come in the following months.

ABOUT FLOR

flor finds light in the promise of a new day. The Hood River, OR trio—Zach Grace (vocals, guitar), Dylan Bauld (bass), and Kyle Hill (drums)—excavate unshakable melodies from jubilant synths, buoyant beats, and lush guitars as they relay a coming-of-age story all their own.

The story began as high school kids playing in a garage. The band quietly generated hundreds of millions of streams in the wake of their 2016 debut come out. you’re hiding. In 2019, ley lines only accelerated their momentum buoyed by tracks including “white noise,” “slow motion,” and “dancing around.” Critical acclaim followed from NYLON, Billboard, Paste, and Ones To Watch who hailed the album as “an exhilarating balancing act.”

They concluded a successful headline tour at the top of 2020 only to face the harsh reality of the Global Pandemic with the rest of us. Once it became safe enough to do so, the musicians congregated back in Los Angeles at Dylan’s studio for a series of writing sessions. This time around, they built the bulk of the songs face-to-face together inspired by favorite records from the likes of MGMT, Phoenix, The Killers, and M83. The result was their 2022 third full-length album, Future Shine which won over the praise of Rolling Stone, AltPress, and many others.

After taking some time to evaluate who they want to be creatively, flor is now back and more refreshed than they’ve ever been. The end of last year saw the release of “Same Color as the Sun” as the band joined The Maine for a massive North American tour.

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