Today, British synth-pop visionary Alison Goldfrapp announces her inaugural solo album, ‘The Love Invention’, set for release on the 12th of May via Skint. The upcoming record promises to be an evolutionary chapter in the multi-faceted artist’s forward-thinking yet timeless discography. This album announcement is accompanied by the hypnotic lead-single, “So Hard So Hot”.

‘The Love Invention’ album, which was executively produced and co-written by Alison, marks her reawakening as a dancefloor priestess, in an intoxicating showcase of the disco and house influences that have always been at the heart of her musical DNA. Adorned with glossy synths and a blissfully contorting bassline, “So Hard So Hot” is the rhythm-inducing steppingstone into this kaleidoscopic new world, bottling the ephemeral joy of a dancefloor with its anthemic house beat. Listening to Alison conjures the rapture of nocturnal epiphanies as she sings, “Do you know how the stars were made / Yeah you know how to radiate.”

“So Hard So Hot” is paired with a vibrant and psychedelic video vignette directed in collaboration with Mat Maitland (Big Active), the first in a series of visual accompaniments. Treated with a range of AI techniques to create extreme fluctuations on a spectrum that glides towards radical fantasy, the result is a mythical world that is both powerful and fragile. Alison features as a solo figure dissolving in and out of geological gridded realms, her face oscillating between an enhanced reality and contorted fictions. It reflects the instability and hope of transitional states and recurrently seeks and finds love as a solace.


Prior to the announce of ‘The Love Invention’, Alison hinted at the album’s alluring new world with a duo of collaborations; Claptone’s blissful “Digging Deeper”, and Paul Woolford’s invigorating “Fever”. These collaborative versions appear on the expanded digital version of “The Love Invention” while the main record features both tracks in their original solo versions.

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