French DJ and producer DJ Snake has shared the incredible new video for his hit single “Magenta Riddim.” Filmed in India the video pays tribute to the massive influence Indian music has had throughout both DJ Snake’s history and latest festival banger.

Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s Grammy Award-nominated video for “Up & Up”), the “Magenta Riddim” video follows a squad of firefighters who can’t stop dancing—the pride and joy of their small Telangana town.. Much of the talent and crew involved in making the “Magenta Riddim” video are local artists who’ve worked on legendary films in the realm of Tollywood (the Telugu-speaking film industry).

“Magenta Riddim” is one of the latest culture-spanning singles dropped by DJ Snake. DJ Snake is both reclaiming his dance roots and pushing his artistic boundaries to create music that celebrates the global culture.

Released via Geffen Records in February, “Magenta Riddim” has amassed over 25 million streams to date. It’s premiere being at his sold our Accord Hotel Arena show in Paris in February.

It has also earned praise from outlets like Complex, who hailed the track as a “solid reminder of DJ Snake’s range and his ability to expertly fuse a variety sounds and styles.”

ABOUT DJ SNAKE

Magenta Riddim was first played in DJ Snake’s sold out Accor Hotels Arena, Paris.

Released in 2016, DJ Snake’s debut album Encore hit No. 1 on the Dance chart and Billboard’s Top Dance/Electronic Albums chart, in addition to debuting in the top 10 around the world (including at No. 8 on the Billboard Top 200 chart). Since scoring his first No. 1 record with “Let Me Love You” feat. Justin Bieber, DJ Snake (AKA William Grigahcine) has achieved major success with hits like “Turn Down For What,” “Get Low,” “You Know You Like It,” “Lean On,” and “Middle.” His most recent hits also include the 2017 releases “A Different Way” feat. Lauv which was premiered in his historic show becoming the first DJ to play atop the Arc De Triomphe and “Broken Summer” feat. Max Frost. Last month, DJ Snake landed at #9 on the first-ever Billboard Dance 100 artist rankings. The Paris-bred musician will continue his global ascension by headlining Festival dates worldwide.

DJ Snake has taken time to drop records he feels connects with his roots since his return in Sept 2017, dropping a string of records and 3 more to come in the next 4 weeks.

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